From Waste, to Watch!

It's estimated that a truck full of plastic is dumped into the ocean every minute.

That plastic waste is a threat not only to sea life, but to the entire natural balance of the world.

Now, Shinola is using some of that plastic to create a fun line of colorful watches!

Meet the Detrola Sea Creatures, a collection inspired by sea critters and available in a full school of colors.

These watches are built from upcycled ocean bound plastics, quite literally turning trash into treasure.

The cases are inspired by a submarine hatch, and the straps are made from #tide ocean material yarn.

View our entire collection of Shinola timepieces, or stop by to try one on today!